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Agents · Teams · Brokerages · Marketing Agencies

Unlock HighLevel's full power without leaving Follow Up Boss

Bring HighLevel's AI, automations, and communication tools natively into your Follow Up Boss workflow — no switching tabs, no missing leads.

Trusted by agents at top brokerages

RE/MAX Compass Sotheby's Keller Williams Logo 5 Logo 6 Logo 7 EXP Realty Century 21 Royal LePage
Watch Interactive Demo Below
Features
What is synced between Follow Up Boss and GoHighLevel?
Event-based sync — nothing moves until an event fires. Watch each event below.
Press Play to watch each sync event fire →
Follow Up Boss
Events that fire →
💬
Send a conversation message
Updates the GHL conversation
EVENT
🏷️
Add a tag (hlapps_ prefix)
Updates the GHL contact profile
EVENT
📞
Make a call (embedded app)
Logs the call in GHL
EVENT
GoHighLevel
Events that fire →
📝
Add a note
Posts the note in FUB
EVENT
🏷️
Add a tag (fub_ prefix)
Adds the tag in FUB
EVENT
📧
Send a mass email
Shows up in FUB
EVENT
📤
Send an outbound message
Shows up in FUB
EVENT
HLApps
relay
Result
When an event fires on the left, you'll see exactly what it updates on the other platform here.
Animating sync…
✓  Automate these events with your FUB or GHL workflows and both platforms stay in step — hands-free. Ready to continue.
1 of 5
Automated texting — Follow Up Boss + GoHighLevel
A tag added in FUB fires a GHL workflow, sends an automated SMS, and syncs the reply back
1 · Tag added
2 · GHL fires
3 · Automated SMS
4 · Lead replies
5 · Syncs to FUB
6 · Agent takeover
Follow Up Boss
PP
Priya Patel1
(678) 555-0193 · New lead
Tags
buyerzillow-lead
Inbox
No Highlevel Integration messages yet
GoHighLevel — workflow
Tag trigger
Waiting for hlapps_ tag from FUB...
Route: new lead
hlapps_new_lead matched
Automated SMS
Not yet sent
Sync reply → FUB
Reply + fub_responded tag → FUB inbox
— activity log —
Animating…
✓  Tag fired GHL, SMS sent, reply synced back to FUB. Ready to continue.
2 of 5
HLApps Embedded App in Follow Up Boss
Schedule messages, send instantly, map agents, and click-to-call — all from FUB
1 · Schedule message
2 · Send instantly
3 · Agent mapping
4 · Click-to-call
HighLevel Integration
Powered by Leadngage ···
Schedule a message
Waiting...
Send a message instantly
Waiting...
Agent → GHL user mapping
Waiting...
Click-to-call lead
Waiting...
SMS
mm/dd/yyyy, --:-- --
?
Lead's phone — Marcus Chen
9:41100%
KW
Keller Williams
Today
Text Message
— activity log —
Animating…
✓  Scheduled, sent, agents mapped, call connected. Ready to continue.
3 of 5
Email marketing — design in GHL, show up in Follow Up Boss
Drag-and-drop newsletter builder sends to your list and syncs activity into FUB contact profiles
1 · Open builder
2 · Drag blocks
3 · Add listings
4 · Send email
5 · Shows in FUB
GoHighLevel — email builder
Campaign: Untitled
waiting...
Blocks
Header
Image
Text
Listings
CTA
Footer
Blocks will appear here
To: Active buyers — 142 contacts
Follow Up Boss — contact profile
PP
Priya Patel
[email protected] · Active buyer
Activity timeline
Auto · Sally
🔗 Highlevel Integration
Hi Priya! Still searching in Alpharetta?
Priya Patelnew
🔗 Highlevel Integration
Yes! 4bd under $550k, Alpharetta area.
Email activity will appear here when sent...
— activity log —
Animating…
✓  Email built in GHL, sent to 142 buyers, activity synced to FUB. Ready to continue.
4 of 5
What you can do with HLApps + Follow Up Boss
Every tool connects back to FUB — leads captured, synced, and worked from one place
Showing tools…
✓  All 14 tools shown. Every one connects back to Follow Up Boss.
5 of 5
Integrate Now Free Trial Sign up for HighLevel — 30-day free trial

Are You Struggling With These?

Juggling Multiple Platforms Struggling to keep High Level and Follow Up Boss aligned manually.

Missed Messages

Losing track of client communications across SMS, social DMs, and WhatsApp.

Inefficient Workflows
Spending too much time on repetitive tasks that could be automated.

Disjointed Systems

Lacking a seamless way to connect your automation tools to Follow Up Boss.

Incomplete Data

Manually updating notes, tags, and conversations across platforms.

Who Is This Perfect For?

Real Estate Teams and Agents
Streamline your communication and follow-ups with synced messages and automated workflows.

Business Owners Using High Level and Follow Up Boss

Connect your favorite tools to save time and keep your processes running smoothly.

Sales and Marketing Professionals

Manage leads, automate follow-ups, and ensure no conversation falls through the cracks.

Hear From Our Clients

Martin Conde

Left Ylopo For Leadengage Conversion

Debbie Cromer

Website & Realscout Integration

Mark Jensen

Loyal Client

Integrating FUB has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!

Eileen H

Keller Williams

Before adding Leadengage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place

Jeremy S

EXP

Our team is thrilled with Leadengage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.

Brian G

REMAX

One Plan For All Your Needs

$97

Here's what you get

  • Seamless Integration: Connect High Level to Follow Up Boss easily.

  • Event Based Sync: Sync High Level messages, notes, and social DMs to Fub.

  • Tag Automations: Trigger workflows with Follow Up Boss tags.

  • Conversational AI: Sync and manage AI-driven conversations

Today Just $97

Frequently Asked Questions

Everything you need to know about connecting Follow Up Boss and GoHighLevel with HLApps.

Getting Started

HLApps is a paid integration that bridges Follow Up Boss and GoHighLevel — so your team can keep working in Follow Up Boss as their CRM while unlocking GoHighLevel's AI, automation, and marketing tools in the background.

It's powered by Leadengage and runs as an embedded app directly inside your Follow Up Boss account. You get the simplicity of FUB for day-to-day contact management, plus the full power of GoHighLevel for automated texting, AI conversations, email marketing, voice drops, funnels, and more — without ever leaving FUB.

Yes — HLApps connects Follow Up Boss to an existing GoHighLevel account. If you don't have GoHighLevel yet, you can sign up through our affiliate link and get a 30-day free trial plus $20 off any HLApps plan.

For a white glove solution, visit Leadengage.com — this combines Follow Up Boss and GoHighLevel without you needing to have or manage GoHighLevel yourself.

Less than 5 minutes once you check out. After subscribing you'll connect your Follow Up Boss and GoHighLevel accounts, map your agents to their GoHighLevel users, and you're live.

If you already have GoHighLevel and are familiar with it, you're probably all set — HLApps is a straightforward integration on top of tools you already know.

If you don't have GoHighLevel yet, it's worth knowing that it is a very robust and quite technical platform. If you'd prefer a fully managed experience, our white glove solution Leadengage.com is probably the better fit — it combines Follow Up Boss and GoHighLevel without you needing to manage GoHighLevel yourself.

Without HLApps, Follow Up Boss and GoHighLevel are completely separate — messages sent in one don't appear in the other, agents switch between tabs and miss conversations, and there's no way to trigger GoHighLevel automations from FUB activity.

HLApps connects them so that FUB tags fire GHL workflows, GHL messages appear in the FUB inbox, and your team works in one place. It also embeds a GoHighLevel control panel directly inside each FUB contact record, so agents can schedule messages, send instantly, and make click-to-call calls without ever leaving Follow Up Boss.

How the Sync Works

No — and that's intentional. HLApps uses an event-based sync, not a real-time mirror. Nothing moves between platforms unless a specific event triggers it.

That means you have full control. You can use Follow Up Boss automations or GoHighLevel workflows to fire those events automatically — creating a very robust, AI-powered marketing system that runs exactly when and how you want it to, not constantly in the background.

Each sync is triggered by a specific action on one platform. Here's what fires in each direction:

Follow Up Boss → GHL
💬
Send a conversation messageUpdates the GHL conversation
🏷️
Add an hlapps_ tagUpdates GHL contact profile — pushes contact info, the tag, custom fields, and assigned agent
📞
Make a call (embedded app)Logs the call in GoHighLevel
GoHighLevel → FUB
📝
Add a notePosts the note on the FUB contact
🏷️
Add a fub_ tagAdds the tag to the FUB contact
📧
Send a mass emailShows up on the FUB contact timeline
📤
Send an outbound messageAppears in the FUB inbox
💡 Pro tip: Because the sync is event-based, you can automate any of these events using FUB or GHL workflows — letting you build fully automated marketing sequences that run hands-free.

When you add a tag with the hlapps_ prefix in Follow Up Boss, HLApps pushes a full contact profile update to GoHighLevel, including:

  • Contact information — name, phone, email
  • The tag itself — with the hlapps_ prefix
  • Custom fields — with their current values
  • Assigned agent — mapped to their GoHighLevel user

This is what lets you trigger a GoHighLevel workflow from a simple Follow Up Boss tag — the workflow receives complete, up-to-date contact data when it fires.

Inside the embedded app, you map each Follow Up Boss agent to their corresponding GoHighLevel user. Once mapped, any conversation or action tied to that agent in FUB routes correctly in GHL — so messages are sent from the right user and call recordings land in the right place.

Agents who haven't been mapped yet are flagged as "Setup needed" so you can see at a glance who's connected and who isn't.

Features

The HLApps embedded app is a GoHighLevel control panel that lives directly inside each Follow Up Boss contact record. Without leaving FUB, agents can:

  • Schedule a message — compose and schedule an SMS or other message for a future date and time
  • Send instantly — fire off a message right now through any connected channel
  • Click-to-call — the system calls the agent first, then connects them to the prospect when they press 1
  • Agent mapping — see and manage which FUB agents are connected to their GHL users

HLApps gives your FUB-based team access to the full GoHighLevel toolkit, with activity and conversations syncing back to Follow Up Boss. That includes:

📱 Text for Info
🤖 Outbound Voice AI
📞 AI Receptionist
📋 Forms
🔀 Funnels & Surveys
🌐 Websites & Blogs
💬 Omni-channel Messaging
📅 Social Media Planner
💻 Live Web Chat
✍️ Document Signing
📣 Voice Drops
🧠 Conversational AI
📊 Google & Meta Ads
📸 QR Codes

Yes — this is one of the most powerful things HLApps enables. Because tags sync between platforms, you can trigger a GoHighLevel workflow directly from a tag added in Follow Up Boss (or from a FUB automation that adds a tag).

For example: a new lead enters FUB → FUB automation adds an hlapps_new_lead tag → HLApps pushes that to GHL → GHL workflow fires an automated text sequence, AI conversation, or drip campaign — all while the agent works entirely in Follow Up Boss.

Yes — including Voice AI. Through GoHighLevel, you get access to Conversational AI and Voice AI that can handle prospect Q&A around the clock, qualify buyers, answer inbound calls, and book showings — all without agent involvement.

All of your AI conversations show up natively in the Follow Up Boss inbox, right alongside your regular messages. There's a built-in HL Apps AI toggle on each contact — while it's on, AI handles inbound replies automatically. A human agent can take over at any point in time by simply flipping the toggle off and stepping into the conversation.

Yes — it's completely native. All synced conversations appear directly in the Follow Up Boss inbox and are fully replyable from the FUB mobile app, exactly the same as any other message in Follow Up Boss.

Yes — HLApps is designed for teams with unlimited users. Each contact stays assigned to the correct agent in Follow Up Boss, and when a prospect replies, only the assigned agent sees the conversation in their inbox. Call recordings and messages route to the right person automatically through the agent mapping setup.

Pricing

No. There is currently no limit on the number of messages, syncs, or automation executions through HLApps. Run as many workflows and contacts as your GoHighLevel plan supports.

We don't offer a direct discount on GoHighLevel, but when you sign up through our affiliate link you get a 30-day free trial and $20 off any HLApps plan.

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